Spending on the fly Mental budgets, promotions, and spending behavior.

Spending on the fly Mental budgets, promotions, and spending behavior.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 74, 1-4 (2010).
Yazar: Stilley, Karen M.
Materyal Türü: Makale
Dil:English
Konular:
Sales promotions.
Market strategy.
Impulse buying.