Spending on the fly Mental budgets, promotions, and spending behavior.

Spending on the fly Mental budgets, promotions, and spending behavior.

Bibliografski detalji
Izdano u:Journal of marketing V. 74, 1-4 (2010).
Glavni autor: Stilley, Karen M.
Format: Članak
Jezik:English
Teme:
Sales promotions.
Market strategy.
Impulse buying.