Spending on the fly Mental budgets, promotions, and spending behavior.

Spending on the fly Mental budgets, promotions, and spending behavior.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V. 74, 1-4 (2010).
Päätekijä: Stilley, Karen M.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Sales promotions.
Market strategy.
Impulse buying.