Spending on the fly Mental budgets, promotions, and spending behavior.

Spending on the fly Mental budgets, promotions, and spending behavior.

Detalles Bibliográficos
Publicado en:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Stilley, Karen M.
Formato: Artículo
Lenguaje:English
Materias:
Sales promotions.
Market strategy.
Impulse buying.