Spending on the fly Mental budgets, promotions, and spending behavior.

Spending on the fly Mental budgets, promotions, and spending behavior.

Bibliografiske detaljer
Udgivet i:Journal of marketing V. 74, 1-4 (2010).
Hovedforfatter: Stilley, Karen M.
Format: Article
Sprog:English
Fag:
Sales promotions.
Market strategy.
Impulse buying.