What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.

What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.

Detaylı Bibliyografya
Yayımlandı:Journal of marketing V. 74, 1-4 (2010).
Yazar: Monga, Alokparna
Materyal Türü: Makale
Dil:English
Konular:
Brand image.
Consumer behavior.
Brand equity.