What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.
| Publicado en: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Lenguaje: | English |
| Materias: |
| Publicado en: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Lenguaje: | English |
| Materias: |