What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.
| Publicat a: | Journal of marketing V. 74, 1-4 (2010). |
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| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |
| Publicat a: | Journal of marketing V. 74, 1-4 (2010). |
|---|---|
| Autor principal: | |
| Format: | Article |
| Idioma: | English |
| Matèries: |