Behavioral finance psychology, decision-making, and markets

"This comprehensive text--ideal for your behavioral finance elective-- links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance that students have already learned in their principles course. The authors then move i...

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Bibliographic Details

Main Authors:	Ackert, Lucy F. (Author), Deaves, Richard (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio South-Western Cengage Learning c2010.
Subjects:	Investments > Psychological aspects. Investments > Decision making.
Online Access:	Table of contents only