Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

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Detalles Bibliográficos
Autor principal: Tsiptsis, Konstantinos
Otros Autores: Chorianopoulos, Antonios
Formato: Libro
Lenguaje:English
Publicado: N.J. Wiley c2009.
Materias:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.