Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

Pokaži sve verzije (2)
Bibliografski detalji
Glavni autor: Tsiptsis, Konstantinos
Daljnji autori: Chorianopoulos, Antonios
Format: Knjiga
Jezik:English
Izdano: N.J. Wiley c2009.
Teme:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.