Data mining techniques in CRM inside customer segmentation

Data mining techniques in CRM inside customer segmentation

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Bibliografiske detaljer
Hovedforfatter: Tsiptsis, Konstantinos
Andre forfattere: Chorianopoulos, Antonios
Format: Bog
Sprog:English
Udgivet: N.J. Wiley c2009.
Fag:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.