Tsiptsis, K., & Chorianopoulos, A. (2009). Data mining techniques in CRM: Inside customer segmentation. Wiley.
Cita Chicago (17th ed.)Tsiptsis, Konstantinos, i Antonios Chorianopoulos. Data Mining Techniques in CRM: Inside Customer Segmentation. N.J: Wiley, 2009.
Cita MLA (9th ed.)Tsiptsis, Konstantinos, i Antonios Chorianopoulos. Data Mining Techniques in CRM: Inside Customer Segmentation. Wiley, 2009.
Atenció: Aquestes cites poden no estar 100% correctes.