To bundle or not to bundle determinants of the profitability of multi-item auctions.

To bundle or not to bundle determinants of the profitability of multi-item auctions.

Bibliographic Details
Published in:Journal of marketing V. 74, 1-4 (2010).
Main Author: Popkowski, Peter T.L
Format: Article
Language:English
Subjects:
Auctions.
Bundling.
Profitability.