Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 74, 1-4 (2010).
Huvudupphovsman: Cox, Anthony D.
Materialtyp: Artikel
Språk:English
Ämnen:
Risk assessment.
Prescription drugs.
Consumer behavior.