Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Библиографические подробности
Опубликовано в::Journal of marketing V. 74, 1-4 (2010).
Главный автор: Cox, Anthony D.
Формат: Статья
Язык:English
Предметы:
Risk assessment.
Prescription drugs.
Consumer behavior.