Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Detalhes bibliográficos
Publicado no:Journal of marketing V. 74, 1-4 (2010).
Autor principal: Cox, Anthony D.
Formato: Artigo
Idioma:English
Assuntos:
Risk assessment.
Prescription drugs.
Consumer behavior.