Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing V. 74, 1-4 (2010).
Príomhchruthaitheoir: Cox, Anthony D.
Formáid: Alt
Teanga:English
Ábhair:
Risk assessment.
Prescription drugs.
Consumer behavior.