Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V. 74, 1-4 (2010).
1. Verfasser: Cox, Anthony D.
Format: Artikel
Sprache:English
Schlagworte:
Risk assessment.
Prescription drugs.
Consumer behavior.