Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 74, 1-4 (2010).
Prif Awdur: Cox, Anthony D.
Fformat: Erthygl
Iaith:English
Pynciau:
Risk assessment.
Prescription drugs.
Consumer behavior.