Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Podrobná bibliografie
Vydáno v:Journal of marketing V. 74, 1-4 (2010).
Hlavní autor: Cox, Anthony D.
Médium: Článek
Jazyk:English
Témata:
Risk assessment.
Prescription drugs.
Consumer behavior.