Consumer response to drug risk information the role of positive affect.

Consumer response to drug risk information the role of positive affect.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing V. 74, 1-4 (2010).
Hoofdauteur: Cox, Anthony D.
Formaat: Artikel
Taal:English
Onderwerpen:
Risk assessment.
Prescription drugs.
Consumer behavior.