Modeling consumers' WOM (word-of-mouth) behavior with subjective evaluation and objective information on high-tech products.
| Published in: | Korean Journal of Marketing 4, 1 (2009). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Korean Journal of Marketing 4, 1 (2009). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |