Understanding consumer choice

Bibliografiske detaljer
Hovedforfatter:	Foxall, Gordon R.
Format:	Bog
Sprog:	English
Udgivet:	Houndmills, Basingstoke, Hampshire ;[Eng.] Palgrave Macmillan c2005.
Fag:	Consumer behavior. Consumers' preferences. Consumers > Attitudes. Marketing > Psychological aspects.