Here be dragons - rule 1 in managing a technology start-up beware the easy money.

Here be dragons - rule 1 in managing a technology start-up beware the easy money.

This article highlights the basic problems in starting a tech company, in particular those that set the business and technical sides at each other's throats. Most business plans concentrate on potential customers, pricing models, and marketing projections, with technical development dealt with...

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Bibliographic Details
Published in:IEEE spectrum 41, 9 (2004).
Main Author: Coetzee, F.M
Format: Article
Language:English
Subjects:
Budget line items.
Business planning.
Independent advisors.
Marketing projections.
Potential customers.
Pricing models.
Risk management.
Tech company.
Technology start-up.