Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A. (Robert Allen) 1944-
Format: Book
Language:English
Published: Upper Saddle River, NJ Pearson/Prentice Hall c2007.
Edition:11th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.