Application of brand management as a consideration in enhancing interior design for selected Filipino specialty restaurants

The objective of this study was to determine how brand management could be integrated into the design process of a restaurant and physically manifest in its interior to boost the establishment's success and sustainability. The descriptive method was used to determine how the interior design of...

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Bibliographic Details
Main Author: Arcilla, Crisette B.
Other Authors: Faustino, Johanna Acab
Format: Thesis
Language:English
Published: 2010.
Subjects: