That's our turf! Identity domains and competitive dynamics.

That's our turf! Identity domains and competitive dynamics.

Библиографические подробности
Опубликовано в::Academy of management review V. 35, 1-4 (2010).
Главный автор: Livengood, R. Scott
Формат: Статья
Язык:English
Предметы:
Management science.
Corporate identity.
Psychological aspects.