That's our turf! Identity domains and competitive dynamics.

That's our turf! Identity domains and competitive dynamics.

Detalhes bibliográficos
Publicado no:Academy of management review V. 35, 1-4 (2010).
Autor principal: Livengood, R. Scott
Formato: Artigo
Idioma:English
Assuntos:
Management science.
Corporate identity.
Psychological aspects.