To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.
| Yayımlandı: | Journal of consumer research V. 36, 5-6 (2010). |
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| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |
| Yayımlandı: | Journal of consumer research V. 36, 5-6 (2010). |
|---|---|
| Yazar: | |
| Materyal Türü: | Makale |
| Dil: | English |
| Konular: |