To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.
| Published in: | Journal of consumer research V. 36, 5-6 (2010). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | Journal of consumer research V. 36, 5-6 (2010). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |