To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.

To each his own? How comparisons with others influence consumers' evaluations of their self-designed products.

書誌詳細
出版年:Journal of consumer research V. 36, 5-6 (2010).
第一著者: Moreau, C. Page
フォーマット: 論文
言語:English
主題:
Consumer behavior.
Self-evaluation.
Product design.