Resource-advantage theory a foundation for new insights into global advertising research.
| में प्रकाशित: | International journal of advertising : quarterly review of marketing communication V. 29, 1 (2010). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |
| में प्रकाशित: | International journal of advertising : quarterly review of marketing communication V. 29, 1 (2010). |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | लेख |
| भाषा: | English |
| विषय: |