An integrated theory of global advertising an application of the GMs theory.
| Published in: | International journal of advertising : quarterly review of marketing communication V. 29, 1 (2010). |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |
| Published in: | International journal of advertising : quarterly review of marketing communication V. 29, 1 (2010). |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Subjects: |