Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Bibliografiska uppgifter
I publikationen:Journal of marketing V. 74, 1-4 (2010).
Huvudupphovsman: Barone, Michael J.
Materialtyp: Artikel
Språk:English
Ämnen:
Sales promotions.
Consumer behavior.