Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Библиографические подробности
Опубликовано в::Journal of marketing V. 74, 1-4 (2010).
Главный автор: Barone, Michael J.
Формат: Статья
Язык:English
Предметы:
Sales promotions.
Consumer behavior.