Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Bibliografische gegevens
Gepubliceerd in:Journal of marketing V. 74, 1-4 (2010).
Hoofdauteur: Barone, Michael J.
Formaat: Artikel
Taal:English
Onderwerpen:
Sales promotions.
Consumer behavior.