Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Dettagli Bibliografici
Pubblicato in:Journal of marketing V. 74, 1-4 (2010).
Autore principale: Barone, Michael J.
Natura: Articolo
Lingua:English
Soggetti:
Sales promotions.
Consumer behavior.