Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of marketing V. 74, 1-4 (2010).
Príomhchruthaitheoir: Barone, Michael J.
Formáid: Alt
Teanga:English
Ábhair:
Sales promotions.
Consumer behavior.