Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Détails bibliographiques
Publié dans:Journal of marketing V. 74, 1-4 (2010).
Auteur principal: Barone, Michael J.
Format: Article
Langue:English
Sujets:
Sales promotions.
Consumer behavior.