Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Bibliografiset tiedot
Julkaisussa:Journal of marketing V. 74, 1-4 (2010).
Päätekijä: Barone, Michael J.
Aineistotyyppi: Artikkeli
Kieli:English
Aiheet:
Sales promotions.
Consumer behavior.