Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing V. 74, 1-4 (2010).
1. Verfasser: Barone, Michael J.
Format: Artikel
Sprache:English
Schlagworte:
Sales promotions.
Consumer behavior.