Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Bibliografiske detaljer
Udgivet i:Journal of marketing V. 74, 1-4 (2010).
Hovedforfatter: Barone, Michael J.
Format: Article
Sprog:English
Fag:
Sales promotions.
Consumer behavior.