Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Manylion Llyfryddiaeth
Cyhoeddwyd yn:Journal of marketing V. 74, 1-4 (2010).
Prif Awdur: Barone, Michael J.
Fformat: Erthygl
Iaith:English
Pynciau:
Sales promotions.
Consumer behavior.