Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Podrobná bibliografie
Vydáno v:Journal of marketing V. 74, 1-4 (2010).
Hlavní autor: Barone, Michael J.
Médium: Článek
Jazyk:English
Témata:
Sales promotions.
Consumer behavior.