Does exclusivity always pay off? Exclusive price promotions and consumer response.

Does exclusivity always pay off? Exclusive price promotions and consumer response.

Detalles Bibliográficos
Publicado en:Journal of marketing V. 74, 1-4 (2010).
Autor Principal: Barone, Michael J.
Formato: Artigo
Idioma:English
Subjects:
Sales promotions.
Consumer behavior.