Networked narratives understanding word-of-mouth marketing in online communities.

Dettagli Bibliografici
Pubblicato in:	Journal of marketing V. 74, 1-4 (2010).
Autore principale:	Kozinets, Robert V.
Natura:	Articolo
Lingua:	inglese
Soggetti:	Wor of mouth advertising. Social networks. Consumer behavior.