Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Sonraí bibleagrafaíochta
Foilsithe in:Journal of consumer research V. 36, 5 (2010).
Príomhchruthaitheoir: Valenzuela, Ana
Formáid: Alt
Teanga:English
Ábhair:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.