Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Opis bibliograficzny
Wydane w:Journal of consumer research V. 36, 5 (2010).
1. autor: Valenzuela, Ana
Format: Artykuł
Język:English
Hasła przedmiotowe:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.