Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.

Detaylı Bibliyografya
Yayımlandı:Journal of consumer research V. 36, 5 (2010).
Yazar: Valenzuela, Ana
Materyal Türü: Makale
Dil:English
Konular:
Efficient consumer response.
Incentives.
Consumer behavior.
Cultural differences.