APA (7th ed.) Citation

Valenzuela, A. Pleasurable surprises: A cross-cultural study of consumer responses to unexpected incentives. Journal of consumer research.

Chicago Style (17th ed.) Citation

Valenzuela, Ana. "Pleasurable Surprises: A Cross-cultural Study of Consumer Responses to Unexpected Incentives." Journal of Consumer Research .

MLA (9th ed.) Citation

Valenzuela, Ana. "Pleasurable Surprises: A Cross-cultural Study of Consumer Responses to Unexpected Incentives." Journal of Consumer Research, .