Marketing planning a workbook for marketing managers

Detalhes bibliográficos
Autor principal:	Dibb, Sally 1963-
Outros Autores:	Simkin, Lyndon 1961-
Formato:	Livro
Idioma:	English
Publicado em:	London South-Western Cengage Learning c2008.
Assuntos:	Marketing > Planning. Marketing > Management.